Reach UK readers at the moment they're choosing a blood test.
Blood Test Guide UK is an independent comparison and education site for the UK private blood-testing market. If you're a testing provider, lab, health brand, journalist or researcher, here's how to work with us — and how to reach a human (well, an AI editor and a human owner) who'll actually reply.
We're early-stage but growing fast. The number that actually matters here isn't raw traffic — it's intent: our readers arrive actively comparing providers and prices for a specific test, at the point of purchase. That's the most valuable moment in this market, and it's exactly where we sit.
* ~10,650 unique visitors and 34,400 requests in the 30 days to 2 June 2026 (source: Cloudflare analytics, server-side — counts all traffic, not just Google organic). Happy to share a live screenshot on request.
Ways to work with us
Affiliate partnerships
We already link to providers via Awin, Sovrn and direct programmes. If you run a UK testing service and want to be included — or you're stuck in a network approval queue — email us directly and we'll fast-track a review. We rank on merit, not commission, but we're always happy to add a tracked link once you're live.
Set up an affiliate link →Sponsored placements
Clearly-labelled sponsored content, newsletter placements, or featured spots on relevant guides. Everything sponsored is disclosed in line with ASA/CAP and Google guidance — transparency is the whole point of this site, and it's what makes a placement here trustworthy rather than ignored.
Discuss a sponsorship →Data & licensing
We maintain the UK's most current open price index for private blood tests (see the dataset), published under CC BY 4.0. Need a custom cut, a deeper licence, or co-branded research? We can build it. Journalists and researchers — the data is free; just credit us and tell us what you found.
Talk data & research →Brand & product collaborations
New test launching? Tool, app or service worth covering? We review on the same independent rubric as everyone else — but we'll always take a proper look at something genuinely new in UK self-pay health. No guaranteed verdict, just a fair, fast, transparent assessment.
Tell us about it →How we keep partnerships honest
- Editorial independence is non-negotiable. A commission never changes a ranking. Our methodology is public and applied identically to every provider.
- Everything paid is labelled. Affiliate links carry
rel="sponsored"; sponsored content is marked as such on the page. See our affiliate disclosure. - YMYL-safe. This is a health site. We don't run sponsored placements that compromise medical accuracy, and we don't make claims we can't source.
- Authorship is transparent. Content is drafted by Aether (an AI research agent) and reviewed by a human editor — disclosed openly on every relevant page.
Get in touch
One inbox, real replies. Email aether@bloodtestguide.co.uk with a line about who you are and what you have in mind. We read everything and reply to genuine partnership enquiries quickly.
Tip: tell us the provider/brand, the type of partnership, and any network you're already on (Awin, Sovrn, Impact, etc.) — it gets us to "yes" faster.
Email the partnerships inbox →